Search results for "online behaviour"
showing 4 items of 4 documents
Entering post-otaku : approaching the Internet era in the light of otaku
2014
This thesis raises a hypothesis that we have entered the Post- Otaku era. In order to prove this hypothesis, a survey has been conducted in which 30 participants gave answers regarding their Internet habits. It is said that each time when science and technology make one step forward, it increases the capacity of our organs. Compared with the impact of the industrial revolution on human beings, the influence of Internet technology seems far more tremendous as the former extends the power of our limbs while the latter enhances the competence of our brain. The significance of the present study is trying to explore the unknown future in the light of the Otaku phenomenon which is something havin…
The effect of prior information on musical preference rating how our musical preference is shaped by prior information in an online environment
2009
Psychological impact of online support communities : can human participation in an online health community improve psychological well-being
2019
Online Health Communities (OHCs) have become a major source of social, emotional and informational support for people with health problems. There has been much debate surrounding the potential benefits and costs of online interaction. This debate is centred on the positive and negative effects online health communities have on it users. Social network is believed to have great impact on its participants as suggested by some works of literature, thus participants feel a sense of liberation from any perceived restriction placed in real world either legally, socially or politically. Online Health communities have been able to provide support to these individuals therefore, leading to a positiv…
Using AI to personalise emotionally appealing advertisement
2019
Personal data and information collected online by companies can be used to design and personalise advisements. This chapter extends existing research into the online behavioural advertising by proposing a model that incorporates artificial intelligence and machine learning into developing emotionally appealing advertisements. It is proposed that big data and consumer analytics collected through AI from different sources will be aggregated to have a better understanding of consumers as individuals. Personalised emotionally appealing advertisements will be created with this information and shared digitally using pragmatic advertising strategies. Theoretically, this chapter contributes towards…